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Aino Juurikkala

Social Media Strategist

firstname.lastname@tela.fi

Who?

I am a social media strategist at TELA: I am responsible for our specialists’ social media skills and I manage our organization’s accounts. I produce content, keep track of conversations and am always ready to comment. I have a master’s in business with a major in international marketing management. At the moment I’m pursuing a master’s in forestry sciences part-time. I came to work at TELA in the autumn of 2026 from Suomen Ekonomit, where I’d been a communications and marketing specialist for many years.

Responsibilities

  • Staff social media skills and visibility
  • Administering and managing the organization’s social media accounts
  • Planning and executing social media strategy

Ask me

  • About social media work of expert organizations
  • About building thought leadership on social media

The pension system is like a mature spruce stand: many people are afraid the trees will blow over in the first autumn storm, but their roots keep them standing firmly.

Aino Juurikkala, Social Media Strategist

In my spare time:

My Labrador retriever Mauri gets me out for walks, rain or shine. When I’m not walking, I knit, take exercise classes, share meals with friends and help out with the family forest.