Our current strategy extends to the end of 2023, the year for the next statutory parliamentary elections. Therefore, it is also the period for influencing the next parliamentary elections and the subsequent government programme.

Underlying our strategy is the idea of carrying forward the basic principles of the earnings-related pension system as intactly as possible beyond the changes recorded in the government programmes of the current parliamentary term and well into the next parliamentary term and beyond.

Our raison d'être

The core of our activities is to strengthen the earnings-related pension system and to influence the sector’s operating environment. This basic idea has guided our operations since 2012. It is still the anchor underpinning our strategy, but we have now modified the wording of our raison d’être to be slightly more detailed than before and to give a slightly more precise description of the goals of our work:

We shall carry the basic principles of the earnings-related pension system intact to the coming decades — ensuring the coverage of the earnings-related pension system and safeguarding the functioning and efficiency of decentralized implementation.

Our mission statement and desired state

The core of our mission statement reads as follows:

  • We look after the basic principles of our earnings-related pension system and we act in favour of the decentralized implementation of the earnings-related pension system. We take a proactive stand on laws and other regulations concerning our sector.
  • We produce reliable information and substantiated viewpoints to support decision-making by the social partners and political decision-makers.
  • Through communication, dialogue and social education, we reinforce trust in the earnings-related pension system and increase understanding of how we operate in our sector.

We want to be a proactive and responsible player in the earnings-related pension sector.

Our values

The values guiding our work are openness and transparency, reliability, and the ability to discuss even difficult issues out loud.

Our activities as defined from different perspectives

From the perspective of members:

We focus on advocacy and communications supporting it. We form the sector’s common position on legislation and other provisions in accordance with our rules concerning how our positions are formed. We recognize the differences between our members and treat our members equitably.

From the perspective of our cooperation partners:

In our cooperation, we work in a manner that is proactive, predictable and trustworthy.

From the perspective of decision-makers and the media:

We are an open, reliable, easily approachable and service-minded expert.

From the perspective of the personnel:

We are a fair and equitable employer offering opportunities for development. We support the development of skills as well as the reconciliation of work and other aspects of life for each of our employees.

From the perspective of developing the earnings-related pension system:

We act in an unprejudiced manner and openly discuss even difficult issues. We also conduct a respectful dialogue with bodies that disagree with us.

Our types of acting

Our types of acting are

  • influencing legislation and the sector’s general operating environment;
  • analysis and content production; and
  • communication, education and general reputation management in the sector.

Influencing legislation and the sector’s general operating environment

Protecting the basic principles of the earnings-related pension system is the core of our work. In our work, we place particular emphasis on safeguarding the adequacy of pension assets and their planned use.

We participate in wider societal debate, especially on generation issues and themes that affect the sustainability of the pay-as-you-go component of the earnings-related pension system (e.g. employment, ability to work, population policy). We are also interested in the social sustainability of the pension system.

We discuss even difficult things out loud. We believe that we won’t survive difficult times otherwise.

Analysis and content production

To support our exertion of influence, we produce reliable information, reasoned views, and clear advocacy goals.

Our own analyses and contents make us a more interesting partner. For this reason we also produce new qualitative information by commissioning studies and surveys and by collaborating with various research institutes and think tanks.

Communication, education and general reputation management in the sector

Our communication is successful when we have well-founded and interesting things to say and when our messages are correctly timed.

The better our reputation and that of our sector are, the easier it is for us to exert influence in the direction of our own goals.

Dialogue and mutually respectful interaction are important to us. We act according to these guidelines also in our dealings with bodies that disagree with us.

We promote the social acceptability of the statutory earnings-related pension system as well as knowledge and understanding of its operations.

Our strategic goals for 2020–2023

We have crystallized our strategic goals to fall into one of three baskets:

1) Safeguarding the adequacy of pension assets (e.g. planned use of assets, securing buffers);

2) Influencing the adequacy of premium income and ensuring financial sustainability; and

3) Building trust in the earnings-related pension system and strengthening understanding of the sector’s operations among current and future decision-makers and the media.

We have also outlined what our success looks like with regard to each of our baskets of goals.

Safeguarding the adequacy of pension assets:

Earnings-related pension assets are used as planned for the purposes for which they have been reserved. The insurance nature of earnings-related pensions and the coverage of the system will also persist in the future.

Influencing the adequacy of premium income:

Our perspective on the factors influencing the financing of earnings-related pensions (e.g. employment, ability to work and its maintenance, population figures) and the possibilities to influence these factors have an impact on decision-making and also gain a foothold in the public debate.

Decision-makers understand the importance of premium income and the net negative cash flow of the earnings-related pension system.

Building trust and strengthening understanding among current and future decision-makers and the media:

Our views influence decision-making and are also reflected in the public debate. We succeed in preventing media crises and their escalation in the sector. Our training and materials are perceived as clear and understandable, and people are satisfied with their contents.

Our vision

We want to be a proactive and responsible player in the earnings-related pension sector.